Mission, Vision, and Values

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The City of Ashland is committed to achieving a shared vision for the organization and its community.  The vision, mission and values (guiding principles) are the result of a thoughtful and inclusive process designed to set the City and organization on a course that meets the challenges of today and tomorrow.

 

 MISSION OF THE CITY OF ASHLAND

To always promote the betterment of Ashland.

VISION FOR THE CITY OF ASHLAND

A thriving community that values its environment.

 VALUES OF THE CITY OF ASHLAND

Ashland values: 

  • Natural environment

We appreciate the natural environment as a cornerstone of our community, now and for future generations.  Consideration of land, air and water quality will affect our decisions.

  • Rich history

We promote and preserve our history.  Knowledge of the past, our historical architecture, and distinctive neighborhoods instill community pride.

  • Unique and Diverse Cultures

We embrace diversity and respect a variety of perspectives, opinions, traditions, experiences, cultures and identities.  We create, promote and support a welcoming and inclusive environment.

  • Way of Life

We foster a way of life that promotes a sense of well-being and fulfillment.  We support excellent municipal services in a thriving economy and vibrant community.

  • Stewardship

We will build a stronger and more resilient Ashland for today and future generations.  By embracing stewardship, we sustainably manage our human, natural, financial and material resources.