Main Street Board


The Main Street Board, created in June 2020, is a group of downtown stakeholders who are dedicated to promoting and improving downtown Ashland through historic preservation and community revitalization in order to enhance the downtown for residents, visitors, businesses, and the larger regional community. They meet monthly to discuss various policies and programs, collaboration opportunities, grant funding, economic vitality, design and promotions, and other aspects of Ashland's downtown as deemed necessary. The most important function of the Main Street Board is to provide input and guidance for the Main Street Manager and the Planning and Development Department on downtown projects and initiatives the City should focus on accomplishing. Check out the Ashland Main Street website for more information. 


Members & Term Expiration

Name Position Term Expiration
Victoria Peters Downtown Business Owner July 10, 2025
Sara Beadle Chair June 15, 2024
Tricia Bowers Downtown Business Owner June 12, 2024
Kevin Porter Local Realtor July 25, 2024
Timothy Pavlish Downtown Property Owner May 31, 2025
Andrew Goyke Council Representative July 28, 2025
Mary McPhetriedge Chamber of Commerce Ex-Officio Member
Carver Harries AADC Ex-Officio Member

More on the Wisconsin Main Street Program

Ashland Main Street Program Events

The Ashland Main Street Program often partners with the Vaughn Library, Parks & Recreation Department, and Ashland Chamber of Commerce on downtown events and programming
  • Wine Walk & Shop
  • Snowshoe Stomp
  • Ashland Downtown Days
  • Ashland Beer Garden
  • Outdoor live music 
  • Movies on Main series
  • Yoga in the Park
  • Check out the event calendar on the Main Street website for an more! 
Main Street Mural 1
ariel Pearson Park
Pearson Tunnel entrance
ariel City Hall
DSCN3807 (1)
Vaughn Library (1)